The Future of Google is Now: How Google Assistant is Transforming Search Google is continually evolving to be more useful and accessible to users, building an underlying foundation and investing in machine learning and artificial intelligence (AI). The Google Assistant lets people have conversations with Google, get answers, and get things done. But being a truly capable assistant means connecting users across apps and services and creating an ecosystem where developers can do it. In this talk, Google's Jason Douglas shares the key components of developing Google
Assistant with the easy-to-use tools available through Actions on Google. Solve the challenges of search marketing in the world of brands and agencies Brands face unique search marketing challenges, including: maintain their brand image jewelry retouching service under restrictive title and description conditions. ensure testing takes into account other branding efforts. following trademark guidelines and more. Brands often work with agencies and need to find effective ways to work together on things like coordinating ownership of keywords, content, and other assets. You'll hear from brand SEO and
SEM experts about how they handle these and other issues in sessions including: Taking the brand/agency partnership to the next level Brands Talk Search Marketing Create a customer-centric content strategy Protecting your brand in the age of fake news Consumer-led change: How to stay relevant and successful Let's get technical! Do you work with designers or developers? Are you a designer or a developer? Are you an SEO who wants to be sure to keep up to date with the latest technical aspects that can impact your online marketing efforts?