this page as the anchor.” Please don't. While you want to use terms that will tell engines what the target page is about, you don't want to overdo it. We'll get into the number of links on a page below, but let's imagine a scenario on an e-commerce site selling widgets. Now imagine a giant menu on the left listing the 32 colors in which widgets are available and in the four sizes for each, each leading to a product page. You will get a menu that reads: widgets 1/4" Almond Widgets 1/2″ Almond Widgets 1″ almond widget 2 inch almond widgets 1/4" Blue Widgets 1/2″ blue widgets 1″ blue
widgets 2 inch blue widgets 1/4" cyan widgets Etc You've certainly hit your anchor text, but it might read just a spammy titch - not to mention it'll ruin fax number list the proper carving of your PageRank passage. The point is to use your anchor text where appropriate. Use verbiage that includes your keywords when possible and will also be descriptive to your human visitors. If you're wondering how you might approach the menu above, we'll get to that later when we discuss PageRank sculpting.
Minimize duplicate links Sometimes having multiple links to the same page is unavoidable. Most sites have at least two links to their home page in the header (the first being the logo and the second being some sort of “Home” link). While making sure your visitors can quickly get to where they want to go, it's important to keep your internal linking structure clean and reduce the number of links to the same page to those required by your